What MSPs Think: Findings from the 2019 MSP Survey

Online Webinar, Wednesday 6 May.

Please note that this is a repeated event, the content will be the same.


Alternatively, to pay by invoice, email Marketing & Client Support Assistant Katie Cunningham at katie@newsdirect-uk.com.


“The best way of influencing me is to show me what good they are doing for the people I represent.”

What do MSPs think about the big issues facing Scotland in 2020 – Brexit, climate change, the economy?

How should organisations engage with MSPs in a way that builds trust and develops understanding?


In this webinar, two of Scotland’s political data specialists – Robert Cumming and Kirsty Peebles -will explore the findings of the 2019 survey of MSPs, their policy interests, the factors that influence their opinions, their key sources of information and their views of sectors and organisations.

This is a rare chance for organisations who haven’t bought into the MSP Survey to access some of the data and discuss the findings with other public affairs specialists.  Should you be interested in the survey options/costs for 2020, Robert would be delighted to discuss this with you.


The presentation will cover:

  • Attitudes to the ongoing constitutional debate
  • How MSPs think the Parliament should change to effectively serve the country on its 20th anniversary
  • Their key priorities for the Parliament in the current session
  • How MSPs would like organisations to communicate with them
  • Their tips on how organisations can best support the work of the Parliament.




Speaker Information

Robert Cumming, Managing Director, PA Advocacy

Robert has been involved in social and market research for 22 years, 15 of these at Ipsos MORI. Over his career, he has been involved in all manner of work for all manner of organisations. He has helped inform Whitehall Departments over issues such as bio-technology, pandemic flu, welfare reform and the future of television. Robert is recognised as the foremost expert in research among key opinion formers in Scotland. As well as privately conducted research, Robert interviews over 70 Members of the Scottish Parliament every autumn and all local authority Chief Executives and Leaders every spring on behalf of many public, private and third sector organisations. These exercises provide advice on how best to develop and maintain effective relations with Scotland’s most influential decision makers.

Kirsty Peebles, Managing Director, Newsdirect

Having built Newsdirect from a sitting-room start-up into a highly-regarded political monitoring provider, Kirsty has worked closely with a wide range of high-profile campaigning organisations and national brands. Newsdirect employs twenty staff in Edinburgh and Cardiff, supplying monitoring services to over 200 organisations every day. As both a data specialist and training provider, Kirsty works with organisations of all sizes and with varying budgets, helping them build impactful and effective relationships with policy makers. Her political awareness training includes committee evidence preparation, coaching for campaign volunteers, informal lunchtime café-style events and board-level briefings.

About the MSP Advocacy Survey

  • The survey is conducted by PA Advocacy every autumn on behalf of a range of organisations
  • It involves a minimum 70 face-to-face interviews each year
  • All interviews are conducted by Robert Cumming (Managing Director, PA Advocacy)
  • The 2019 MSP Advocacy Survey involved 77 interviews conducted between 2nd September and 31st October 2019
  • Results are weighted to ensure they are representative by party
  • Detailed results highlight differences by party, Ministers, region, committee and other key groups of MSPs


MSP Seminar 2020 on Biteable.



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